What's the trick to maintaining a long-term customer?

[jeffexe]

It's the best $125/month you can spend on your current client base. That's the number 1 rule of marketing anyway. First foremost, always market to your current clients before you spend $$$$/month to find new customers. your ROI is 100 times what you would bring in if you spend the same on marketing for new clients. I can take a picture and show you

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So. are you saying that without the post cards, you would not have scheduled any of those appointments

 

[jeffexe]

If you use this system?

With in a year, you will fired all the customers YOU do not want to clean for.

And you'll only book Jobs that you WANT to do!!!---[ one man show needs about 300 Customers to mail too to make this happen ]

And, how much income per year do you make with those 300 customers.

 

[BIG WOOD]

So. are you saying that without the post cards, you would not have scheduled any of those appointments

It’s not whether nor not I would’ve scheduled them. It’s more WHEN they would’ve been scheduled.
Those jobs have been scheduled more often since they’re reminded.
My customers are constantly thanking me for sending them a reminder.

I regret not starting this program 10years earlier than 2017

All I can tell you is give it a 6 month trial and see for yourself.

 

[frank fratto]

It’s not whether nor not I would’ve scheduled them. It’s more WHEN they would’ve been scheduled.
Those jobs have been scheduled more often since they’re reminded.
My customers are constantly thanking me for sending them a reminder.

I regret not starting this program 10years earlier than 2017

All I can tell you is give it a 6 month trial and see for yourself.

Matt,

IF KNOW YOU KNOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


THE POWER OF THE POSTCARD!!!

 

[frank fratto]

And, how much income per year do you make with those 300 customers.

Jeff,

More then the $1.25 it cost ME !!!



THE POWER OF THE POSTCARD!!!

 

[BIG WOOD]

So. are you saying that without the post cards, you would not have scheduled any of those appointments

I have 2 friends over here that are slow in their business

One of them donates over $600/month in online advertising (Google stuff)

And the other is just an idiot.

Both of them refuse to take my advice on dedicating just 6 months of postcards my way. And they remain very unhappy with their business.

I don’t do any other type of advertising/marketing and my schedule stays full.

 

[hogjowl]

Is Frank a bot?

 

[Nate The Great]

Is Frank a tool?

I concur

 

[they live]

Is Frank a bot?

Frank and steamrookie are mikey plants. People he encouraged to post is my guess.

 

[they live]

Frank has started posting like steamy though now that you mention it.

 

[frank fratto]

I have 2 friends over here that are slow in their business

One of them donates over $600/month in online advertising (Google stuff)

And the other is just an idiot.

Both of them refuse to take my advice on dedicating just 6 months of postcards my way. And they remain very unhappy with their business.

I don’t do any other type of advertising/marketing and my schedule stays full.

Something about a Horse?? and Water??

 

[Cleanworks]

Ron and Hogjowl nailed the two big pillars: Performance and Presence. You have to do good work, and you have to remind them you exist.

But if we're teaching newbies, there are three more pillars that cement a customer for life:

3. Authority (Education) A lot of guys can clean a carpet. But very few take the time to educate the client on what they have. When you walk into a home and explain why you’re using a specific low-moisture process on their "waterproof" laminate because the core is actually wood-based and risk-prone, you stop being a commodity. You become a consultant. They might find someone cheaper, but they won't find someone who cares enough to know the science.

4. The "One-Stop" Convenience Most homeowners don't want a Rolodex full of specialists; they want one guy they trust to handle everything. If you only do carpet, you’re forcing them to cheat on you for their tile, their countertops, their upholstery, or their showers. The more problems you can solve under one roof, the harder it is for them to leave you. Be the solution for all their surfaces.

5. Community Roots People want to hire a neighbor, not a faceless service. Be the guy who knows the best plumber or electrician in town. Be the business they see cleaning up the local park, supporting the church, or helping out at the battered women’s shelter. When you are tied to the community through charity and service, firing you feels like firing a friend.

The Bottom Line: Make yourself indispensable. Be the expert, be the one-stop shop, and be a pillar of the community. Do that, and they’ll never look anywhere else.

Finally, and if by the grace of God, the family dog and the teenagers like you, raise your prices, you're a Unicorn!

I will disagree on #4. I don't need to be a jack of all trades. My customers know as a specialist in carpets, rugs and upholstery. I rarely do hard surface floors, I don't do counter tops, showers or duct cleaning. I have enough work with what I do and enjoy a certain reputation in my service area.

 

[BIG WOOD]

I will disagree on #4. I don't need to be a jack of all trades. My customers know as a specialist in carpets, rugs and upholstery. I rarely do hard surface floors, I don't do counter tops, showers or duct cleaning. I have enough work with what I do and enjoy a certain reputation in my service area.

I agree. At one time, I cleaned carpet, pressure wash, windows, air ducts, etc. and I starting going in a negative direction on my business.

I understand Mike’s point, but it’s more important to size down on the specialties, unless you have a specific crew to handle that one service, like a soft washing and window crew only for that service.

 

[Mikey P]

I agree. At one time, I cleaned carpet, pressure wash, windows, air ducts, etc. and I starting going in a negative direction on my business.

I understand Mike’s point, but it’s more important to size down on the specialties, unless you have a specific crew to handle that one service, like a soft washing and window crew only for that service.

HVAC, Windows, Soft/Pressure washing are different crews and vans...

Counters and showers are just like upholstery

 

[BIG WOOD]

HVAC, Windows, Soft/Pressure washing are different crews and vans...

Counters and showers are just like upholstery

Cranking up the truckmount to clean upholstery, carpet and cleaning tile and grout is different than spending an hour taping up plastic in the kitchen, and removing caulk/setting up a fan for drying after scraping soap scum, then re-installing the caulk

It’s impossible to do both services in the same day.

Is it needed? Yes.

From your experience what percentage of us successfully provide both avenues?